Data Roundtable on the North Star Metric

To navigate today’s data-driven business landscape, aligning your team around a unified goal—your North Star Metric—is only the first step. The real challenge lies in turning that ambition into effective implementation. Join us for an intimate Data Roundtable where we’ll dive into this journey, sharing insights on overcoming obstacles and learning from each other how to better translate ambition into action.
Event Preview Data Roundtable on the North Star Metric 5 November 2024

An intimate roundtable focused on aligning stakeholders around your digital ambition

Join a select group of peers on Tuesday, November 5th for a highly interactive, small-group roundtable where we’ll discuss not only how the North Star Metric can guide your company’s data strategy, but also how to overcome the long road between ambition and effective implementation. Together, we’ll explore the challenges that arise and how to navigate them through shared experiences and practical insights.


Throughout the event, you'll engage in open discussions over breakfast and lunch on topics including:


  • How to align technology, processes, and skills across your team.
  • The role of effective data governance and customer data architecture in driving success.
  • Real-world example of turning data-driven goals into tangible results. 


Stephanie Forder

Client testimonial

Stephanie Forder, Data and Analytics Lead at Dechra, a global leader in veterinary pharmaceuticals, who will present Dechra's journey in aligning IT and marketing to create a more marketing-driven organisation. She will showcase how Dechra used data to enhance customer engagement and drive business growth, all anchored by the North Star Metric.

Why should you attend this event?

This roundtable offers a unique opportunity to share real-world experiences and learn from peers who are facing the same challenges of transforming digital ambition into measurable results. With a small, focused group, you’ll be able to dive deep into interactive discussions about the roadblocks to implementation and discover practical solutions from both industry experts and fellow participants. Whether you’re just beginning to explore the North Star Metric or are refining your current data strategy, this event will give you valuable insights to bridge the gap between planning and execution. Discover the key takeaways:


  • Bridging the gap between digital ambition and implementation: Learn how Dechra Pharmaceuticals is using data, anchored by the North Star Metric, to drive its digital marketing strategy and enhance customer engagement.

  • Aligning stakeholders around your digital ambition: Discover the critical role of aligning IT and marketing departments in creating a unified, data-driven approach that supports business goals.
  • Learning together: Share experiences with industry peers and learn from real-world success stories on the importance of robust data governance and a well-structured customer data architecture in building a more marketing-driven organisation.


Seats for this event are limited to ensure focused, interactive discussions where you can learn, share, and collaborate with like-minded professionals. Don’t miss your chance to be part of this exclusive event!

Practical information

  • Date: Tuesday November 5
  • Time: 9:30 - 12:00 (Breakfast & Lunch included)
  • Location: MultiMinds Office (Hertshage 10, 4th Floor, 9300 Aalst (BE))
  • Speakers/Moderators: 
    • Stephanie Forder – Data and Analytics Lead, Dechra Pharmaceuticals
    • Peter Vertongen – Head of Omni-Channel Strategy, MultiMinds
    • Jens Scheerlinck – Data Solutions Architect, MultiMinds