The Architecture of Trust and Experience: Build a customer data foundation that actually delivers
Most companies are sitting on a goldmine of customer data, but struggle to turn it into something usable, scalable, and compliant.
On May 21st, MultiMinds brings together experts to cut through the noise and show you what it really takes to build a future-proof data foundation. Alongside In The Pocket, Sirius Legal, VRT and more exciting partners we’ll be revealing soon, we’ll dive into real-world use cases and share actionable insights. The event features an interactive panel discussion to ensure all your specific questions are answered by the experts.
This is not another “how-to” session. This is about understanding what actually works, why it matters, and how to move forward with confidence.
All of this in our hometown, Aalst in the beautiful setting of De Kluizen, Controverse. We chose for an exclusive event with a 3 course dinner and the option to subscribe for a golf initiation. We’re already behind our screens a lot, so we want to bring a full experience for you guys!
What to Expect
1. The Reality Check: Data, AI & Legal Boundaries
AI is only as powerful as the data behind it, but using that data responsibly is non-negotiable.
Together with In The Pocket, Sirius Legal and VRT, we’ll unpack:
Why your current data setup might be holding you back
How to build a database that delivers results and stays compliant
What “good” looks like in today’s regulatory landscape
2. A real life client case
We’ll walk you through a concrete case:
Where the client started
The challenges in structuring their data
The step-by-step process to get to a scalable foundation
The impact it had on their business
No theory. Just real decisions, trade-offs, and outcomes.
Aline Cadron
We're proud to welcome Aline Cadron as one of our speakers. As Product Owner Data Insights at VRT, Aline is at the heart of one of the most ambitious data transformations in the Belgian media landscap. She'll take us behind the scenes of VRT's data journey, sharing how a public broadcaster builds a solid dat foundation in an environment where editorial, technical and organisational complexity meet every single day.
Expect an honest, hands-on story: the choices that paid off, the lessons learned the hard way, and the practical principles. Whether you're just starting to shape your own data strategy or scaling one that already exists, Aline's perspective will leave you with concrete inspiration to bring back to your own team.
3. Your Benchmark: where do you stand?
No fluff but the real data, of course. We’re with some bright data experts in the room so we want to use the real numbers. Before the event, you’ll receive a short questionnaire.
Based on your input, we’ll present a benchmark during the session so you can:
See how your organisation compares
Identify your biggest gaps and opportunities
Leave with a clear sense of your next step
Start an interesting discussion on your table.
Why you can’t skip this one
Move beyond “how-to” into “so what”: Understand how your data architecture actually impacts business results and customer experience.
Keep it personal, at scale: Learn how to create structure without losing the human touch your customers expect.
AI starts with data — period: If your foundation isn’t right, your AI ambitions won’t deliver.
Clarity over complexity: Data can feel overwhelming. This session helps you cut through it and focus on what matters.
Think with peers, not in isolation: Getting out of your own (company) bubble might be exactly what you need. Exchange ideas with like-minded professionals facing the same challenges.
If you don’t believe us, let the video from last year show you!
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Who Should Attend
This event is designed for decision-makers responsible for:
Customer data & CRM
Digital transformation
Marketing & personalisation
Data & analytics strategy
What You’ll Leave With
A clear view of your current data maturity
Practical insight into building a compliant, scalable data foundation
Inspiration from real-world cases
Concrete next steps tailored to your situation
Practical Details
📅 Date: May 21, 2026
📍 Location: Controverse/De Kluizen
🕒 Time: Join us at 17:00 for a fun welcome activity before the main event kicks off at 18:00!
Seats are limited to ensure a high-quality experience.
Secure your seat
Practical information & registration
Free, but if you cancel less than 24 hours in advance or do not show up without prior notice, we ask you to make a €100 donation to UNICEF Belgium.
see no-show policy below
MultiMinds reserves the right to review all registrations. To ensure the best experience for our guests, attendance is subject to confirmation. We reserve the right to decline or cancel registrations at our discretion.
No-show policy: commitment to participation & charity
Participation in the roundtable is free, but since this is an interactive session with limited seats, we expect every registered participant to attend.
To ensure commitment, we ask each participant to agree to the following upon registration:
If you cancel less than 24 hours in advance or do not show up without prior notice, we ask you to make a €100 donation to UNICEF Belgium.
This approach helps us bring together a dedicated and engaged group of participants while supporting a meaningful cause.
How does it work?
By registering, you confirm your agreement to this condition. If you do not attend without timely cancellation, you will receive a reminder with the donation details for UNICEF Belgium.
