Tech stack tips: Google Marketing Platform
Google Marketing Platform is Google’s unified advertising and analytics platform, aimed at helping you to forge deeper customer connections, gain more sophisticated insights, and boost your marketing results. The platform comprises a broad suite of integrated solutions, so you can plan, buy, measure and optimise digital media and CX in one place.
Google Marketing Platform consists of several modules, four of which we’ll discuss below:
- Google Analytics
- Google Tag Manager
- Google Data Studio
MultiMinds is a vendor-independent company. Which means we provide the right tools based on your needs, goals and current toolstack. In Tech stack tips, we break down the tools we like and use, so you can make an informed decision about implementing them.
Google Analytics
Understanding how users engage with your business across all devices and platforms is essential to improving their experiences. Use Google Analytics to closely examine every part of the customer journey, gain vital insights and drive marketing ROI.
What's in it for you?
Know and understand your customers, always
Monitor the full lifecycle of your clients across all touchpoints.
Stay one step ahead
Rely upon Google’s machine learning to dig deeper into your data and anticipate customer behavior.
Take relevant action
Benefit from a wide range of integrations with other Google solutions to maximize the value of your client insights.
Make your data work for you
Analyze your data and collaborate faster than ever thanks to an easy-to-use interface and shareable reports.
Google Tag Manager
Tagging can be quite tricky. Use Google Tag Manager to manage web and app tags from a single interface – no coding skills needed. Get ready to harness the power of simple, reliable and easily integrated tag management.
By the way, did you know that it’s possible to use Google Tag Manager server-side?
What's in it for you?
Be versatile
Conversion tracking, site analytics, remarketing... There are endless ways to track activity across your sites and apps. Add, change and update your tags whenever you desire.
Take advantage of integration
Tag Manager supports and integrates with all Google and third-party tags for web and mobile apps.
Keep calm and trust the system
So it’s time for the million-dollar question: will your tags work? Thanks to error checking, speedy tag loading, and other security features, you have nothing to worry about.
Get everyone on board
Teamwork makes the dream work! Ensure smooth cooperation between marketing and IT with features like workspaces, granular access controls and support for multi-environment testing.
Google Data Studio
Gaining insights from your data is a lot easier when it’s visualized. Use Google Data Studio to create compelling visualizations – from high-level interactive dashboards to engaging, detailed reports – enabling you to share insights more effectively with your team and make smarter business decisions.
What's in it for you?
Bring your data together
Unite data from spreadsheets, Google Analytics, Google Ads, Google BigQuery and other sources.
Get the most out of your raw data
Transform your raw data into insightful metrics and dimensions – no code or queries required.
Feast your eyes
From now on, let your reports and visualizations do the talking.
Spread the word
Share new insights efficiently within your organization so that everyone knows what to focus on.
Why we like Google Marketing Platform
Everything is connected
All Google Marketing Platform solutions are designed to work together, which means you can:
- use your data to reach the right customers across various channels.
- easily connect data from across Google tools, including Ads and Cloud.
- import data from your own sources, including CRM systems, email tools, ad platforms and offline data sources.
Size doesn't matter
Google Marketing Platform products are available in two service levels:
- standard – for smaller businesses that generate less data and require a standard set of analysis tools.
- 360 – for businesses that generate large amounts of data and require a more advanced set of analysis tools.
User-friendly experience
Google Marketing Platform products are known for their user-friendly experience because of:
- The easy-to-use and Intuitive user interface
- The large online community and extensive knowledge base
- Shareable reports and many collaboration options